INSA Launches GIF-ITI Print with Station 16 Gallery!

Amanda Brownridge

For this year's edition of the Montreal MURAL Festival, British artist INSA has graced Saint-Laurent Boulevard with an incredible augmented reality "GIF-ITI" mural. Station 16 Gallery has launched a new archival pigment print based on this recent installation. Like the mural, the print can be viewed in augmented reality animation by downloading "Insa's Gif-iti Viewer" from the App Store

Pour la plus récente édition du Festival MURAL de Montréal, l'artiste britannique INSA à créé un mural incroyable en réalité augmenté sur le boulevard Saint-Laurent. La Galerie Station 16 vous présente une nouvelle impression numérique basée sur cette installation récente. Comme le mural, l'impression peut être visualisée en réalité augmentée avec l'application "Insa's Gif-iti Viewer" que vous pouvez télécharger dans l'App Store!


Over the last couple of years renowned graffiti writer turned artist INSA has taken his practice to the next level. Using concepts as ambitious as filming from space and globe-hopping to produce seconds’ worth of looping-animated artwork, he has proved himself truly unique in vision and accomplishment. In the process he has amassed tens of millions of views online for his stunning video projects.

Originally famous for his ubiquitous ‘Graffiti Fetish’ artwork that focused on issues of modern aspirations, his visual motifs confront the fetishisation of products in modern society and the commodification of success and ambition. And now known for his mind-bending ‘GIF-ITI’ work which is underpinned by the theme of online versus offline life, the artist continues his interest in confounding concepts of time and space, the ways in which we process and consume, and the transience of both art and object. (Text from


The term GIF-ITI was coined by INSA when he started creating his unique animated paintings; street art that paradoxically is only viewable online. Playing with the idea of creating art to be viewed in the hyperreal domain, GIF-ITI is made via a laborious physical process involving numerous layers of painting and meticulous planning. Starting where most artwork ends, GIF-ITI entails photographing each layer the artist paints by hand. These images are then uploaded and overlaid to create the final piece, a looping GIF file which comes to live when released to global audiences online. Describe as: “…slices of infinite un-reality, cutting edge art for the tumblr generation.” (Text from