Matt Feigin, President of K-Way North America and local Montrealer, took an interest in contemporary street art about two years ago when he first saw the work of Stikki Peaches. He contacted us at Station 16 to buy a piece, and his interest in contemporary street art has only grown since. He has become a small collector. He now owns pieces by Whatisadam, as well as a series by Peter Andrew & Derek Blais, purchased while at The Scope Art Fair in NYC. Matt actually sponsored the renowned Instagram street art curators Instagrafite to join us in New York to cover Scope and the week in NYC. That visit led to a series of devoted Instagram posts called the K-Way Culture walk. Check them out on Instagram with #KWayCulture.
K-Way is an original Parisian brand of packable rain gear jackets that have been around for 50 years! The company is now Italian owned and sold globally. The brand sports the old school street cred of brands like Converse. After our NYC experience, Matt saw the possibility of connecting his brand K-Way with the contemporary art scene.
Upon our return from NYC, he commissioned Whatisadam to design a small series of stickers exclusively featuring K-Way and Whatisadam's take on their brand story. Those stickers will officially be released June 4th to coincide with the Montreal Mural Festival, for which K-Way is a sponsor. The Mural Festival staff will be sporting the latest K-Way 3.0 model jacket, and K-Way Classic will be on sale at a special price of only 40$ tax in, as well as branded on the spot with the Mural Festival logo. See K-Way.ca for more.